MARKET NICHE
\mˈɑːkɪt nˈiːʃ], \mˈɑːkɪt nˈiːʃ], \m_ˈɑː_k_ɪ_t n_ˈiː_ʃ]\
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A small, profitable market segment suitable for focused marketer attention. Market niches are man-made as they do not exist by themselves. They are built on unsatisfied needs that go unaddressed by competitors. A niche-builder offers products and services to satisfy niche-customers. Also refer to market segmentation.
By Henry Campbell Black
Word of the day
Dopamine Acetyltransferase
- An enzyme that catalyzes the of groups from acetyl-CoA to arylamines. They have wide specificity for aromatic amines, particularly serotonin, and can also catalyze acetyl transfer between arylamines without CoA. EC 2.3.1.5.