TRADE DRESS
\tɹˈe͡ɪd dɹˈɛs], \tɹˈeɪd dɹˈɛs], \t_ɹ_ˈeɪ_d d_ɹ_ˈɛ_s]\
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The distinctive packaging or design of a product that promotes the product and distinguishes it from other products in the marketplace -- for example, the shape of Frangelico liqueur bottles. Trade dress can be protected under trademark law if a showing can be made that the average consumer would likely be confused as to product origin if another product were allowed to appear in similar dress.
By Oddity Software
