MARKETING INFORMATION SYSTEM
\mˈɑːkɪtɪŋ ˌɪnfəmˈe͡ɪʃən sˈɪstəm], \mˈɑːkɪtɪŋ ˌɪnfəmˈeɪʃən sˈɪstəm], \m_ˈɑː_k_ɪ_t_ɪ_ŋ ˌɪ_n_f_ə_m_ˈeɪ_ʃ_ə_n s_ˈɪ_s_t_ə_m]\
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Gathered continuously from sources inside and outside an organization, with analysis and assessment of marketing information by this type of computerized system. Product development or improvement, pricing, packaging, distribution, media selection, and promotion succeed or fail based on the timely delivery and worth of this information. Also refer to market information system.
By Henry Campbell Black
