Dictionary.net

The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

The act of furthering or advancing any cause or course; state of being advanced; encouragement; advancement.

The act of promoting: advancement: encouragement: preferment.

n. Act of promoting or forwarding either in good or evil; advancement;- act of raising in rank, title, or official position; elevation; preferment ;- a higher station or official place; an upward step in the military or naval service.