PRIVATE LABEL RIGHTS
\pɹˈa͡ɪvət lˈe͡ɪbə͡l ɹˈa͡ɪts], \pɹˈaɪvət lˈeɪbəl ɹˈaɪts], \p_ɹ_ˈaɪ_v_ə_t l_ˈeɪ_b_əl ɹ_ˈaɪ_t_s]\
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A buyer's right that allows the modification of the product according to their needs. For example, a business owner through the purchase of the private label rights is able to modify and customize the products according to his needs and can publish it as his own on his website.
By Henry Campbell Black