MASS MARKET
\mˈas mˈɑːkɪt], \mˈas mˈɑːkɪt], \m_ˈa_s m_ˈɑː_k_ɪ_t]\
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Unregimented market offering every customer products with mass appeal products, like aspirin, orange juice, soft drinks, paperback romances, and the like through mass retailers and independent stores, using mass media to promote it all.
By Henry Campbell Black
