PRICE PENETRATION
\pɹˈa͡ɪs pˌɛnɪtɹˈe͡ɪʃən], \pɹˈaɪs pˌɛnɪtɹˈeɪʃən], \p_ɹ_ˈaɪ_s p_ˌɛ_n_ɪ_t_ɹ_ˈeɪ_ʃ_ə_n]\
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The pricing of a relatively new product at a low price accompanied by a huge promotional campaign to capitalize a large portion of the marketshare before the invasion by other competitors. Products that are potentially viable to the public, but which have a low consumer awareness use such a method.
By Henry Campbell Black
Word of the day
Snake's-head
- Guinea-hen flower; -- so called in England because its spotted petals resemble the scales of a snake's head.