MASS CUSTOMIZATION
\mˈas kˌʌstəma͡ɪzˈe͡ɪʃən], \mˈas kˌʌstəmaɪzˈeɪʃən], \m_ˈa_s k_ˌʌ_s_t_ə_m_aɪ_z_ˈeɪ_ʃ_ə_n]\
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Personalized or custom-tailored goods or services produced to meet diverse and changing consumers' needs, but at near mass-production prices. Computerization, internet, product modularization, and lean production each enables and hastens the portend where every customer has each want exactly as expected, as the ultimate stage in market segmentation .
By Henry Campbell Black
