LATENT DEMAND
\lˈe͡ɪtənt dɪmˈand], \lˈeɪtənt dɪmˈand], \l_ˈeɪ_t_ə_n_t d_ɪ_m_ˈa_n_d]\
Sort: Oldest first
-
A consumer expectation, desire or preference, that goes unsatisfied because acceptable goods or services wanted are not available or too expensive. Influencing the potential buyer to use available money in favor of the marketer’s product is a major objective of marketing. Another is to build buying power through deferred billing or purchase contracts.
By Henry Campbell Black
