UNIQUE SELLING PROPOSITION (USP)

\juːnˈiːk sˈɛlɪŋ pɹˌɒpəzˈɪʃən ˈʌsp], \juːnˈiːk sˈɛlɪŋ pɹˌɒpəzˈɪʃən ˈʌsp], \j_uː_n_ˈiː_k s_ˈɛ_l_ɪ_ŋ p_ɹ_ˌɒ_p_ə_z_ˈɪ_ʃ_ə_n__ ˈʌ_s_p]\

Definitions of UNIQUE SELLING PROPOSITION (USP)

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1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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Platidiam

  • An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.
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