MARKETING ENVIRONMENT
\mˈɑːkɪtɪŋ ɛnvˈa͡ɪɹənmənt], \mˈɑːkɪtɪŋ ɛnvˈaɪɹənmənt], \m_ˈɑː_k_ɪ_t_ɪ_ŋ ɛ_n_v_ˈaɪ_ɹ_ə_n_m_ə_n_t]\
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Includes every person, group, or entity, every big and little thing, every event, every result, every positive and negative emotion, every internal and external factor, every relationship, every day and night, every failure and every success that contributed to getting the product or service from the conceptualizing to the consumer using.
By Henry Campbell Black
