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MARKETING CONCEPT

\mˈɑːkɪtɪŋ kˈɒnsɛpt], \mˈɑːkɪtɪŋ kˈɒnsɛpt], \m_ˈɑː_k_ɪ_t_ɪ_ŋ k_ˈɒ_n_s_ɛ_p_t]\

Definitions of MARKETING CONCEPT

1910 - Black's Law Dictionary (2nd edition)

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Identification and satisfaction of the customers' stated and unstated needs and wants to which a firm's goals can be best achieved through this type of marketing management philosophy.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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