CUSTOMER RELATIONSHIP MANAGEMENT
\kˈʌstəmə ɹɪlˈe͡ɪʃənʃˌɪp mˈanɪd͡ʒmənt], \kˈʌstəmə ɹɪlˈeɪʃənʃˌɪp mˈanɪdʒmənt], \k_ˈʌ_s_t_ə_m_ə ɹ_ɪ_l_ˈeɪ_ʃ_ə_n_ʃ_ˌɪ_p m_ˈa_n_ɪ_dʒ_m_ə_n_t]\
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(CRM, CIS, Customer Information Systems, CustomerInteraction Software, TERM, Technology Enabled RelationshipManager) Enterprise-wide software applications that allowcompanies to manage every aspect of their relationship with acustomer. The aim of these systems is to assist in buildinglasting customer relationships - to turn customer satisfactioninto customer loyalty.Customer information acquired from sales, marketing, customerservice, and support is captured and stored in a centraliseddatabase. The system may provide data-mining facilitiesthat support an opportunity management system. It may alsobe integrated with other systems such as accounting andmanufacturing for a truly enterprise-wide system withthousands of users.
By Denis Howe
Nearby Words
- customed
- customer
- customer agent
- customer information control system
- customer information systems
- customer relationship management
- customer's broker
- customer's man
- customhouse
- customise
- customised