What is the definition of Unique selling proposition (usp)? | Dictionary.net

UNIQUE SELLING PROPOSITION (USP)

\juːnˈiːk sˈɛlɪŋ pɹˌɒpəzˈɪʃən ˈʌsp], \juːnˈiːk sˈɛlɪŋ pɹˌɒpəzˈɪʃən ˈʌsp], \j_uː_n_ˈiː_k s_ˈɛ_l_ɪ_ŋ p_ɹ_ˌɒ_p_ə_z_ˈɪ_ʃ_ə_n__ ˈʌ_s_p]\

Definitions of UNIQUE SELLING PROPOSITION (USP)

1910 - Black's Law Dictionary (2nd edition)

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Benefit of a service or good differing from competing brands giving the buyer a reason to buy it.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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