PSYCHOGRAPHICS
\sˌa͡ɪkə͡ʊɡɹˈafɪks], \sˌaɪkəʊɡɹˈafɪks], \s_ˌaɪ_k_əʊ_ɡ_ɹ_ˈa_f_ɪ_k_s]\
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A tool used by analysts of market research. To produce a customer profile for a product. A series of questions are asked that the customer agrees or disagrees with and this is combined with geographical data and age related data to profile the customer base for a product.
By Henry Campbell Black
Word of the day
Mustagh Range
- a mountain range in northern Kashmir; an extension of the Hindu Kush; contains 2nd highest peak