POSITIONING STATEMENT
\pəzˈɪʃənɪŋ stˈe͡ɪtmənt], \pəzˈɪʃənɪŋ stˈeɪtmənt], \p_ə_z_ˈɪ_ʃ_ə_n_ɪ_ŋ s_t_ˈeɪ_t_m_ə_n_t]\
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An express statement which is generally written in order to give a clear outline of the goals that are to be achieved through a positioning strategy. The statement defines how a firm would describe its business and how it wants to set itself apart, as well as how the customers will gain profits through those features.
By Henry Campbell Black
