MARKETING CAMPAIGN
\mˈɑːkɪtɪŋ kampˈe͡ɪn], \mˈɑːkɪtɪŋ kampˈeɪn], \m_ˈɑː_k_ɪ_t_ɪ_ŋ k_a_m_p_ˈeɪ_n]\
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Increasing consumer awareness of both a particular product or service and of a business or organization as the owning company or a third-party marketing company expends this type of effort. A marketing campaign is only useful within its time-frame.
By Henry Campbell Black
