MARKET-LED MARKETING
\mˈɑːkɪtlˈɛd mˈɑːkɪtɪŋ], \mˈɑːkɪtlˈɛd mˈɑːkɪtɪŋ], \m_ˈɑː_k_ɪ_t_l_ˈɛ_d m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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the company moves to develop those products a consumer might want after the company studied its market to determine what products would sell as a marketing strategy. Market research is essential here. A market-led marketing strategy identifies what consumers want, how the company can satisfy this want. An asset-led marketing strategy is often a concurrent event with this strategy.
By Henry Campbell Black
