MACRO MARKETING
\mˈakɹə͡ʊ mˈɑːkɪtɪŋ], \mˈakɹəʊ mˈɑːkɪtɪŋ], \m_ˈa_k_ɹ_əʊ m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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National, societal-based perspective-study of broad marketing activities, institutions, and processes. Starting at an economy's aggregate goods and services flow, it determines social benefits as resource consumption and environmental effects.
By Henry Campbell Black
