What is the definition of Qualitative market research? | Dictionary.net

QUALITATIVE MARKET RESEARCH

\kwˈɒlɪtˌe͡ɪtɪv mˈɑːkɪt ɹɪsˈɜːt͡ʃ], \kwˈɒlɪtˌe‍ɪtɪv mˈɑːkɪt ɹɪsˈɜːt‍ʃ], \k_w_ˈɒ_l_ɪ_t_ˌeɪ_t_ɪ_v m_ˈɑː_k_ɪ_t ɹ_ɪ_s_ˈɜː_tʃ]\

Definitions of QUALITATIVE MARKET RESEARCH

1910 - Black's Law Dictionary (2nd edition)

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This market research interviews consumers that have purchased a new or recently improved product on the market. Only a small number of people are interviewed in order to gauge the consumer reaction to a product.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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