What is the definition of Push-pull strategy? | Dictionary.net

PUSH-PULL STRATEGY

\pˈʊʃpˈʊl stɹˈatəd͡ʒi], \pˈʊʃpˈʊl stɹˈatəd‍ʒi], \p_ˈʊ_ʃ_p_ˈʊ_l s_t_ɹ_ˈa_t_ə_dʒ_i]\

Definitions of PUSH-PULL STRATEGY

1910 - Black's Law Dictionary (2nd edition)

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The method by which a product leaves a company and is then sold to a customer. The client will buy or pull the product and the business provides the push that will get the product in the hands of the client.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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