PRODUCT CLASS
\pɹˈɒdʌkt klˈas], \pɹˈɒdʌkt klˈas], \p_ɹ_ˈɒ_d_ʌ_k_t k_l_ˈa_s]\
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A class of products that provides a substitute for another, according to how wide or narrow the product definition is. In the market for ‘transport vehicles’ a narrow product class maybe include, for example, cars, vans, and motorcycles, while a wide or broad product class would include aircrafts, ships, trailer trucks or buses.
By Henry Campbell Black
Word of the day
Proto Oncogene Proteins c erbB 2
- cell surface protein-tyrosine kinase that is found to be overexpressed in significant number adenocarcinomas. It has extensive homology can heterodimerize EGF EPIDERMAL GROWTH FACTOR), 3 receptor (RECEPTOR, 3) and the 4 receptor. Activation of erbB-2 receptor occurs during heterodimer formation with a ligand-bound erbB family members. EC 2.7.11.-.