PRODUCT CLASS
\pɹˈɒdʌkt klˈas], \pɹˈɒdʌkt klˈas], \p_ɹ_ˈɒ_d_ʌ_k_t k_l_ˈa_s]\
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A class of products that provides a substitute for another, according to how wide or narrow the product definition is. In the market for ‘transport vehicles’ a narrow product class maybe include, for example, cars, vans, and motorcycles, while a wide or broad product class would include aircrafts, ships, trailer trucks or buses.
By Henry Campbell Black
Word of the day
digital dashboard
- personalised desktop portal that focuses onbusiness intelligence knowledge management.Microsoft's version has launch screen including stockquotes, voice mail e-mail messages, calendar, weatherforecast, traffic information, access news feeds, customerand sales data, Internet conferences. A dashboardmight previously have been thought of as an executiveinformation system. In the future, digital dashboards couldbe available on personal assistants and cellularphones.["Gates pitches 'dashboards' to bevy top CEOs", BobTrott, pub. InfoWorld Electric, 1999-05-19].