What is the definition of Prestige pricing? | Dictionary.net

PRESTIGE PRICING

\pɹɛstˈiːʒ pɹˈa͡ɪsɪŋ], \pɹɛstˈiːʒ pɹˈa‍ɪsɪŋ], \p_ɹ_ɛ_s_t_ˈiː_ʒ p_ɹ_ˈaɪ_s_ɪ_ŋ]\

Definitions of PRESTIGE PRICING

1910 - Black's Law Dictionary (2nd edition)

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A corporate marketing strategy where the lower prices will harm the sales of the product, and as such the prices are set higher than average. Items such as luxury cars, perfumes, etc follow image or prestige pricing.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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