What is the definition of Perceptual mapping? | Dictionary.net

PERCEPTUAL MAPPING

\pəsˈɛpt͡ʃuːə͡l mˈapɪŋ], \pəsˈɛpt‍ʃuːə‍l mˈapɪŋ], \p_ə_s_ˈɛ_p_tʃ_uː_əl m_ˈa_p_ɪ_ŋ]\

Definitions of PERCEPTUAL MAPPING

1910 - Black's Law Dictionary (2nd edition)

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A research technique used in marketing in which the views of consumers are plotted and then charted on a map. Various questions are asked, and then the results are used in order to improve the product.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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