NAIVE FORECASTING
\na͡ɪˈiːv fˈɔːkastɪŋ], \naɪˈiːv fˈɔːkastɪŋ], \n_aɪ_ˈiː_v f_ˈɔː_k_a_s_t_ɪ_ŋ]\
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Without adjusting or establishing causal factors, using the last period's actuals to estimate this period's forecast by this unremarkable technique. Used only to compare against forecasts generated by better, more sophisticated techniques.
By Henry Campbell Black
