MERE EXPOSURE EFFECT
\mˈi͡əɹ ɛkspˈə͡ʊʒəɹ ɪfˈɛkt], \mˈiəɹ ɛkspˈəʊʒəɹ ɪfˈɛkt], \m_ˈiə_ɹ ɛ_k_s_p_ˈəʊ_ʒ_ə_ɹ ɪ_f_ˈɛ_k_t]\
Definitions of MERE EXPOSURE EFFECT
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A person's psychological tendency to prefer a previously encountered option versus a totally unfamiliar option never encountered, regardless how brief the 1st option's prior exposure was. In marketing, the Mere Exposure Effect is useful by generating a feeling of familiarity with the product through many advertising forms. Also known as the familiarity principle.
By Henry Campbell Black