MARKETABILITY STUDY
\mˌɑːkiːtəbˈɪlɪti stˈʌdi], \mˌɑːkiːtəbˈɪlɪti stˈʌdi], \m_ˌɑː_k_iː_t_ə_b_ˈɪ_l_ɪ_t_i s_t_ˈʌ_d_i]\
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Determining if selling a particular product or service is worth pursuing as this type of formal examination. Geographic or demographic markets are the focus of this study. Also known as feasibility study.
By Henry Campbell Black
