MAKE-GOOD
\mˌe͡ɪkɡˈʊd], \mˌeɪkɡˈʊd], \m_ˌeɪ_k_ɡ_ˈʊ_d]\
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Rerunning the corrected ad or correctly timed commercial as a promise to 'make an error good' by a medium. Newspaper, magazine, radio or TV station as an advertising medium gives an advertiser a rerun credit' to correct an error in the original composition as composed by the medium, or an ad placement, or commercial timing.
By Henry Campbell Black
