LATENT MARKET
\lˈe͡ɪtənt mˈɑːkɪt], \lˈeɪtənt mˈɑːkɪt], \l_ˈeɪ_t_ə_n_t m_ˈɑː_k_ɪ_t]\
Sort: Oldest first
-
A potential market with ready consumers identified for a product or service not yet offered. Finding this potential helps a company move towards new products or services with building demand. The first company entering a latent market has significant opportunities for profit and meaningful market share.
By Henry Campbell Black
Word of the day
Proto Oncogene Proteins c erbB 2
- cell surface protein-tyrosine kinase that is found to be overexpressed in significant number adenocarcinomas. It has extensive homology can heterodimerize EGF EPIDERMAL GROWTH FACTOR), 3 receptor (RECEPTOR, 3) and the 4 receptor. Activation of erbB-2 receptor occurs during heterodimer formation with a ligand-bound erbB family members. EC 2.7.11.-.