LATENT MARKET
\lˈe͡ɪtənt mˈɑːkɪt], \lˈeɪtənt mˈɑːkɪt], \l_ˈeɪ_t_ə_n_t m_ˈɑː_k_ɪ_t]\
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A potential market with ready consumers identified for a product or service not yet offered. Finding this potential helps a company move towards new products or services with building demand. The first company entering a latent market has significant opportunities for profit and meaningful market share.
By Henry Campbell Black
Word of the day
Mustagh Range
- a mountain range in northern Kashmir; an extension of the Hindu Kush; contains 2nd highest peak