What is the definition of Holdover audience? | Dictionary.net

HOLDOVER AUDIENCE

\hˈə͡ʊldə͡ʊvəɹ ˈɔːdi͡əns], \hˈə‍ʊldə‍ʊvəɹ ˈɔːdi‍əns], \h_ˈəʊ_l_d_əʊ_v_ə_ɹ ˈɔː_d_iə_n_s]\

Definitions of HOLDOVER AUDIENCE

1910 - Black's Law Dictionary (2nd edition)

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The percent of audience that has seen or heard the program after the one they were watching. AKA inherited audience.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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