GENERIC APPEAL
\d͡ʒənˈɛɹɪk ɐpˈiːl], \dʒənˈɛɹɪk ɐpˈiːl], \dʒ_ə_n_ˈɛ_ɹ_ɪ_k ɐ_p_ˈiː_l]\
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Promoting a product category as an advertising strategy. Contrast this to marketing a specific brand name product in that category. To encourage children to eat vegetables, an advertisement will not name a specific brand, but show different vegetables.
By Henry Campbell Black
