ENTICING
\ɛntˈa͡ɪsɪŋ], \ɛntˈaɪsɪŋ], \ɛ_n_t_ˈaɪ_s_ɪ_ŋ]\
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highly attractive and able to arouse hope or desire; "an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
By Princeton University