ABOVE THE LINE
\əbˌʌv ðə lˈa͡ɪn], \əbˌʌv ðə lˈaɪn], \ə_b_ˌʌ_v ð_ə l_ˈaɪ_n]\
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1. Accounting: a record used to characterize income and expenses required to run a business that affect the profit, but not the capital, of the given company. 2. Advertising: exposure through the mediums of press, radio, and television. A commission is earned for the advertising agency who handles the details of the ads for their client. This is also called below the line expense.
By Henry Campbell Black
Word of the day
Proto Oncogene Proteins c erbB 2
- cell surface protein-tyrosine kinase that is found to be overexpressed in significant number adenocarcinomas. It has extensive homology can heterodimerize EGF EPIDERMAL GROWTH FACTOR), 3 receptor (RECEPTOR, 3) and the 4 receptor. Activation of erbB-2 receptor occurs during heterodimer formation with a ligand-bound erbB family members. EC 2.7.11.-.