ABOVE THE LINE
\əbˌʌv ðə lˈa͡ɪn], \əbˌʌv ðə lˈaɪn], \ə_b_ˌʌ_v ð_ə l_ˈaɪ_n]\
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1. Accounting: a record used to characterize income and expenses required to run a business that affect the profit, but not the capital, of the given company. 2. Advertising: exposure through the mediums of press, radio, and television. A commission is earned for the advertising agency who handles the details of the ads for their client. This is also called below the line expense.
By Henry Campbell Black
Word of the day
sir richard blackmore
- An English physician poet; born in Wiltshire about 1650; died 1729. Besides medical works, Scripture paraphrases, satirical verse, he wrote Popian couplets "Prince Arthur, a Heroic Poem"(1695), and voluminous religious epic, "The Creation"(1712), very successful much praised then, but not now read.