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PRODUCT-MARKET GROWTH MATRIX

\pɹˈɒdʌktmˈɑːkɪt ɡɹˈə͡ʊθ mˈe͡ɪtɹɪks], \pɹˈɒdʌktmˈɑːkɪt ɡɹˈə‍ʊθ mˈe‍ɪtɹɪks], \p_ɹ_ˈɒ_d_ʌ_k_t_m_ˈɑː_k_ɪ_t ɡ_ɹ_ˈəʊ_θ m_ˈeɪ_t_ɹ_ɪ_k_s]\

Definitions of PRODUCT-MARKET GROWTH MATRIX

1910 - Black's Law Dictionary (2nd edition)

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A tool to increase the status quo market share of a company in the industry it functions. The main stratergies are market penetration, product development, market development and diversification.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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