MISSION STATEMENT
\mˈɪʃən stˈe͡ɪtmənt], \mˈɪʃən stˈeɪtmənt], \m_ˈɪ_ʃ_ə_n s_t_ˈeɪ_t_m_ə_n_t]\
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An organization's core purpose and focus as a written declaration. Remains relatively unchanged over time. Properly designed mission statements (1) separate and identify priorities, (2) identify markets in focus, and (3) communicates the entire organization's intended direction.
By Henry Campbell Black
