What is the definition of Media weight? | Dictionary.net

MEDIA WEIGHT

\mˈiːdiːə wˈe͡ɪt], \mˈiːdiːə wˈe‍ɪt], \m_ˈiː_d_iː__ə w_ˈeɪ_t]\

Definitions of MEDIA WEIGHT

1910 - Black's Law Dictionary (2nd edition)

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An advertising campaign reach quantified by audience size. The number of television commercials, online ads, billboards, and the like determine media weight.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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