LIFETIME VALUE OF A CUSTOMER
\lˈa͡ɪfta͡ɪm vˈaljuː əvə kˈʌstəmə], \lˈaɪftaɪm vˈaljuː əvə kˈʌstəmə], \l_ˈaɪ_f_t_aɪ_m v_ˈa_l_j_uː ə_v_ə k_ˈʌ_s_t_ə_m_ə]\
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Estimated total profit, or loss, resulting over the life an ongoing business relationship with a customer. Comparatively higher value from marketing expenditure and/or salesperson compensation justify a high lifetime return on goods or services. Also known as lifetime proceeds.
By Henry Campbell Black
Nearby Words
- lifetime
- lifetime cost
- lifetime exposure
- lifetime proceeds
- lifetime reserve days
- LIFETIME VALUE OF A CUSTOMER
- lifework
- liflode
- lifo
- lifo reserve
- lift