LATENT MARKET
\lˈe͡ɪtənt mˈɑːkɪt], \lˈeɪtənt mˈɑːkɪt], \l_ˈeɪ_t_ə_n_t m_ˈɑː_k_ɪ_t]\
Sort: Oldest first
-
A potential market with ready consumers identified for a product or service not yet offered. Finding this potential helps a company move towards new products or services with building demand. The first company entering a latent market has significant opportunities for profit and meaningful market share.
By Henry Campbell Black
Word of the day
Procollagen Proline Dioxygenase
- mixed-function oxygenase that catalyzes hydroxylation prolyl-glycyl-containing-peptide, usually in protocollagen, hydroxyprolylglycyl-peptide. The enzyme utilizes molecular oxygen with a concomitant oxidative decarboxylation of 2-oxoglutarate to succinate. EC 1.14.11.2.