\lˈe͡ɪtənt dɪmˈand], \lˈeɪtənt dɪmˈand], \l_ˈeɪ_t_ə_n_t d_ɪ_m_ˈa_n_d]\
Definitions of LATENT DEMAND
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A consumer expectation, desire or preference, that goes unsatisfied because acceptable goods or services wanted are not available or too expensive. Influencing the potential buyer to use available money in favor of the marketerâ€™s product is a major objective of marketing. Another is to build buying power through deferred billing or purchase contracts.
By Henry Campbell Black
Word of the day
- fruit like that rose, consisting a cup formed of the calyx tube receptacle, and containing achenes. [Greek] An etaerio with achenes placed on concave thalamus.