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A storage device manufacturer whose majorproducts are the Zip and Jaz removable disk drives andDitto tape drives. They became popular with an earlyproduct called the Bernoulli Box.These products fall in line with their focus set in 1994 "tohelp people manage their stuff". The company's stated aim isto create portable, fast, large and cheap storage solutions.Iomega's major competitor in the growing market for removabledisks is SyQuest, who seem to always be a few weeks behindthem.In general, Iomega target the Small Office/Home Office.They are also investigating the growing digital photographymarket which also needs large removable storage devices.Iomega's president and CEO is Kim Edwards. They have nearly2000 employees in offices world-wide. Revenue for the quarterending Dec 1996 was $371 million and net income was $20million.Headquarters: Roy, Utah, USA. (http://iomega.com/index.html).