GUERILLA MARKETING
\ɡɛɹˈɪlə mˈɑːkɪtɪŋ], \ɡɛɹˈɪlə mˈɑːkɪtɪŋ], \ɡ_ɛ_ɹ_ˈɪ_l_ə m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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When a small firm can compete with a bigger one getting a narrow niche of profit. It can be extreme specialization, impressing customers, providing great service, having fast response time, fast turnaround, and good working hours. It is trademarked by Jay
By Henry Campbell Black
