GENERICIDE
\d͡ʒənˈɛɹɪsˌa͡ɪd], \dʒənˈɛɹɪsˌaɪd], \dʒ_ə_n_ˈɛ_ɹ_ɪ_s_ˌaɪ_d]\
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Loss of trademark protection that occurs when a specific brand name becomes identified with the entire type of product or service. For example, Xerox was in danger of losing the trademark on its name when "to Xerox" something was equivalent to copying it.
By Oddity Software
Word of the day
Proto Oncogene Proteins c erbB 2
- cell surface protein-tyrosine kinase that is found to be overexpressed in significant number adenocarcinomas. It has extensive homology can heterodimerize EGF EPIDERMAL GROWTH FACTOR), 3 receptor (RECEPTOR, 3) and the 4 receptor. Activation of erbB-2 receptor occurs during heterodimer formation with a ligand-bound erbB family members. EC 2.7.11.-.