FOLLOWER ADVANTAGE
\fˈɒlə͡ʊəɹ ɐdvˈantɪd͡ʒ], \fˈɒləʊəɹ ɐdvˈantɪdʒ], \f_ˈɒ_l_əʊ_ə_ɹ ɐ_d_v_ˈa_n_t_ɪ_dʒ]\
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The leverage a firm can get for long term competition due to its late entry in the market. It can get clarification, knowledge, opportunity, distrubution, and pioneers mistakes that have previously been handled by the competition. Risk and uncertainty is
By Henry Campbell Black
