BRAND LICENSING
\bɹˈand lˈa͡ɪsənsɪŋ], \bɹˈand lˈaɪsənsɪŋ], \b_ɹ_ˈa_n_d l_ˈaɪ_s_ə_n_s_ɪ_ŋ]\
Sort: Oldest first
-
The process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.
By Henry Campbell Black
Word of the day
Proto Oncogene Proteins c erbB 2
- cell surface protein-tyrosine kinase that is found to be overexpressed in significant number adenocarcinomas. It has extensive homology can heterodimerize EGF EPIDERMAL GROWTH FACTOR), 3 receptor (RECEPTOR, 3) and the 4 receptor. Activation of erbB-2 receptor occurs during heterodimer formation with a ligand-bound erbB family members. EC 2.7.11.-.