What is the definition of Brand strategy? | Dictionary.net

BRAND STRATEGY

\bɹˈand stɹˈatəd͡ʒi], \bɹˈand stɹˈatəd‍ʒi], \b_ɹ_ˈa_n_d s_t_ɹ_ˈa_t_ə_dʒ_i]\

Definitions of BRAND STRATEGY

1910 - Black's Law Dictionary (2nd edition)

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Decision-making for the effective handling of brands; three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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