BRAND IDENTITY
\bɹˈand a͡ɪdˈɛntɪti], \bɹˈand aɪdˈɛntɪti], \b_ɹ_ˈa_n_d aɪ_d_ˈɛ_n_t_ɪ_t_i]\
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The outward expression of a brand, including its name, trademark, communications, and visual appearance.
By Henry Campbell Black
Word of the day
tinctura quininae ammoniata
- A preparation made by dissolving quinin sulphate in alcohol [Br. Ph.].