BRAND DEVELOPMENT INDEX (BDI)
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Brand Development Index or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 - 50 year olds). It is a measure of the relative sales strength of a given brand in a specific market area.
By Henry Campbell Black
Nearby Words
- brand
- brand association
- brand awareness
- brand bath
- brand building
- BRAND DEVELOPMENT INDEX (BDI)
- brand family
- brand goose
- brand harvesting
- brand identity
- brand image