BOTTOM-UP PRICING
\bˈɒtəmˌʌp pɹˈa͡ɪsɪŋ], \bˈɒtəmˌʌp pɹˈaɪsɪŋ], \b_ˈɒ_t_ə_m_ˌʌ_p p_ɹ_ˈaɪ_s_ɪ_ŋ]\
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The top-down investor starts his analysis with global economics, including both international and national economic indicators, such as GDP growth rates, inflation, interest rates, exchange rates, productivity, and energy prices. He narrows his search down to regional/industry analysis of total sales, price levels, the effects of competing products, foreign competition, and entry or exit from the industry. Only then he narrows his search to the best business in that area.
By Henry Campbell Black
